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Our activities

Sales: Retailers at heart

At Galeries Lafayette and BHV MARAIS, selling is what we do best. Promoting our products, adding drama to our retail spaces, knowing our customers, meeting their needs,  and developing the business efficiency and profitability of each store are all important parts of our retail strategy. While the Business Line's marketing strategy is systematically applied, the organisation and business policy are adapted according to the type of store: flagship stores, stores with high potential in cities of over 400,000 inhabitants, the "challengers" in cities of 100 to 200,000 inhabitants and "concept stores" in smaller cities.


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Purchasing: For a product that stands out

The Purchasing Department's mission is to develop a definitive business strategy for the unique positioning of the Department Stores Business Line: ensuring a vast range of inclusive products and globally recognised luxury brands, creating strong concepts that stand out, by negotiating exclusive rights, all while taking into account changes in customer behaviour through an "omni-channel" approach (stores and e-commerce).

Digital/e-commerce: A focus on the future

The digital and e-commerce teams (70 people) have three types of assignment: developing the "digital showcase" of Galeries Lafayette and BHV MARAIS in terms of their online image, providing a second sales channel, and offering a range of additional services in an omni-channel approach. The aim is to adapt to customers' cultural and behavioural changes and to ensure the right equation of services (ordering, purchasing, collection, product returns, etc.) between stores and e-commerce sites. Anticipating needs and encouraging innovation are also key to stepping up the brands' omni-channel strategy and earning points for the future. 

Marketing and Communications: A focus on brand identity

The role of Marketing and Communications is to guarantee the identity of our two brands, Galeries Lafayette and LE BHV MARAIS, and to create a strong brand identity for each of them, with specific content and coherence between the different means of communication (advertising, websites, events, catalogues, emailing, etc.). Communication media should give Galeries Lafayette the image of a place that offers a total fashion experience (before, during and after), and should position LE BHV MARAIS as the Department Store of choice for creative urbanites. The Marketing and Communications Department also defines the CRM strategy to strengthen customer relationships.